Numbers explain JMI Sports’ big win

Two companies put in final bids for a multimedia rights deal with the University of Kentucky, and the numbers tell the story of how JMI Sports beat out long-time contract holder IMG College.

The JMI Sports offer of $210 million over 15 years was more lucrative for UK than IMG’s proposal, which was for $246,250,000 over a 20-year period.

Part of JMI’s deal was a $29.4 million signing bonus paid over the first two years that UK officials will use to pay for several new on-campus facilities and upgrades.

IMG’s offer, released to the Herald-Leader Monday evening, included a $5 million signing bonus over the first four years of the deal. It also included a $5 million extension bonus to be paid in the 2025-26 calendar year.

Kentucky’s current deal with IMG was for $80.5 million over 10 years. It expires in April. Officials from IMG declined to comment on the news.

About Jennifer Smith

Jen Smith has been a sports writer at the Herald-Leader since 2000, covering everything from high school sports to auto racing to various University of Kentucky sports. A native of Louisville and a graduate of the University of Kentucky (much to the dismay of her Louisville graduate mother and Indiana graduate father), Jen now resides in downtown Lexington with her husband and two young sons. You can follow her on Twitter @jenheraldleader or send her an email at jsmith3@herald-leader.com.
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